Today we've noticed a new 1-day banner which reads "Something big coming to 1-day". We are very intrigued. What could it be? Some of our initial thoughts are:
- Pay for Products by Mobile Payment such as Pago
- Internet Banking (This could be problematic though)
- Computers for sale
- Perhaps Cars for sale
Other Big Ticket items such as:
- Houses from a subdivision lot,
- Pre-sale apartments although I wonder if these would work online.
We wonder whether the change is a system feature or new function, or they are referring to new products to be offered. I guess thats part of the waiting game. I am swaying more towards new products for sale. If so, I think cars could be the next step. Although when I think about it. To fit in with the demographic I wouldn't say brand new cars. Too expensive. Second hand cars would be too problematic. So perhaps cars is thinking too big...for now.
On second thoughts perhaps furniture. Furniture is "BIG". Its brand new, 1-day has the warehouse space (we think). Its a category that could work online. Its an item that could fit on a customers credit card without too much trouble without maxing out. Its a desirable consumer item. 1-day could offer some great deals for sure.
A last minute thought is Travel, flights and accomodation. In fact I think this could be the one. Air New Zealands Grabaseat.co.nz is a very popular site, so the market has been tested well. 1-day has the database now to make this a very successful component of 1-day. Imagine...1-day....Flight to Raratonga - $49! The site would go nuts.
Accomodation online is very successful thru international sites such as wotif.com. I think accommodation could be too problematic as you need to book exact days, everyone likes different accomdation types. You'd need a sophisticated database which would be to complicated and jsut wouldn't work with 1days impulse factor. Too many people owuld want to change dates which would just get too crazy.
Perhaps OneDay.co.nz could do a travel package. Family of 4 to Fiji, 4 nights, $1200. No refunds, you have to travel these exact days. It could work.
Flights on their own would be the easiest to manage. They would sell ultrafast online allowing the airlines to shift capacity fast. Flights are also intangible so 1-day wouldnt' have to ship out so many products.
I mean I could see 1-day selling a whole plane in 15 minutes. Slap a logo on the side and "1-day Airlines" is born! No I'm just kidding, but flights would be great on 1day.
We can't wait to see what it is! Unfortunately we'll spend the next week wondering what the hell it will be!